It is out of question that consumers shop more often hybrid (on & offline) since the pandemic.
But how do you communicate with your consumers/customers and engage them to your brand across channels?
The insights-led customer engagement platform MoEngage Inc. polled 1.000 consumers across four of the top global markets (USA, UK, Canada & Germany) to learn more about what consumers want when engaging and receiving communications from brands.
The results underline the increasing role that #personalization and #omnichannel marketing will have in the post-COVID recovery period for brands to better engage customers and differentiate themselves against competitors.
Here are the main take aways
📌 Consistent communication - 27% of customers get frustrated when a brand does not send similar message alerts across channels
📌 Personalization - 26% of customers want brands to personalise their experience based on previous shopping history
📌 Frequency - 39% prefer weekly communication from brands more than daily or monthly messages and 14% said that frequency doesn't matter as long as the information is relevant
📌 Preferred communication channel - 33% chose email as their favorite communication channel
The report also highlights topics like upcoming digital channels and shows best practices on accelerating digital transformation or personalization.
A free version of the full report is available at www.moengage.com/industry-reports/personalization-pulse-check-2021/.
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